Word + Type

4/8/16
Ideate/Make

In Thursday's class we talked about image/type relationship, as well as tone of voice. We worked together in pairs to try out different verisons of our type in different tones. I've been finding it very hard to come up with any words that work directly and succinctly  so this was quite difficult, but one thing I tried which seemed to work okay was sarcasm, like the Tui 'yeah right' ads. I still don't think this quite works, though. I will continue to work on words and concepts for independent study.

discussion and rapid ideation

Critique/Ideate/Make

In class we critiqued our poster ideas from independant study - I had two (below). They thought the suit one worked well, though there are a variety of ways I could make it simpler or more succinct/subtle. The butterfly one is more ambiguous - they weren't sure if it was good or bad. My intentions behind it were: the rainbow is a subtle shadow/rainbow reflection thing & it's about not assuming people are straight just because straight is considered 'default' or they 'look like it' (the caterpillar part being b&w). I like this idea still, but maybe it needs something else added? maybe it the other butterflies were pointier? We discussed forms of rhetoric and how to use them in our concepts.
We also did some rapid ideation, which helped get a few starting points for some concepts, and worked on developing ideas a bit more.

Ideation

Understand/Ideate

For independent I continued researching my topic (I've decided to stay with LGBTQ) and various related symbols.
In class we did some more brainstorming in groups, then used random input to make some quick poster concepts. I'm not sure about mine yet, I will need to do a lot more concepts before I get something I'm happy with, but it's definitely a helpful way to get lots of different ideas for the posters.

Debate and Brainstorming

Understand/Define/Ideate

We held our debate, which went quite well. It was easier being on the against side since most people agree that NZ is not inherently equal. We then made brainstorms in groups about different aspects of inequality, with visual aspects too, to help decide on a direction for our work. Then we split into pairs to make two posters of an idea. Evie and I decided to choose the wage gap (gender wise). They get the point across, but aren't particularly interesting, or NZ specific.