Over the weekend I developed my concepts more, and explored type. I came up with a few favourite ideas that I printed in A2 size. I like them all but I'm worried the ones with the giant birds are too similar to the others because i've used the same image for the words and splatters? But I also would quite like to use it.
I put the last two up for the interim presentation.
My feedback was generally very good, they're visually striking and portray my concept well. The silhouette is striking, and perspective/birds eye view on the second one is good. Some people thought they were a good example of the same idea in two different layouts, though still a little stylistically similar maybe. Was suggested I could take the words out of the bird silhouette in the first one? and that maybe the birds in the second are a little lost/ too covered up by the words. The headline in the first is maybe a little too long, and on the second one it's a bit lost. But they liked the text in general.
Also a comment that the words in the bird in the first one are upside down - but I did that on purpose, so that they read towards the small bird rather than off the page, and also so they're seen as scribbly words first, and don't take over the headline too much in terms of what you read first.
I will continue to work on typographic detailing and refining the headline/tagline a little maybe, as well as details on the images.
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