Ideate/Make
In Thursday's class we talked about image/type relationship, as well as tone of voice. We worked together in pairs to try out different verisons of our type in different tones. I've been finding it very hard to come up with any words that work directly and succinctly so this was quite difficult, but one thing I tried which seemed to work okay was sarcasm, like the Tui 'yeah right' ads. I still don't think this quite works, though. I will continue to work on words and concepts for independent study.
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